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In early 1972 Ita Buttrose and Kerry Packer got together to create a magazine that became one of the most dramatic sensations in Australian publishing history. The result was a magazine that led the way in articulating for women a new way of thinking about themselves and their place in cultural Australia. Filled with intelligence wit and a go for it attitude the fledgling Cleo took off on its first issue taking Kerry Ita and a hand-picked bunch of iconoclastic staffers along for the ride. The drama of early Cleo is a Camelot story of the best and the brightest on a quest for something they're not entirely sure of.