Why We Buy: The Science Of Shopping

by Paco Underhill

Subscribe to alerts

CD, Audio

Free delivery

Out of Stock

Get notified when this item becomes available

Be the first to like this

Learn More

You can use the 'like' button to provide positive feedback on products, reviews and other features on the website. 'Like' is similar to voting and will be used to present the most popular content. Once you have clicked 'like', you cannot 'unlike'. You can only 'like' something once.

Overview
Customer reviews

Related Products

Pitmanic Shorthand: A Complete Text-Book On The American-Pitman System

by Anonymous

Online Price: $32.99

Dictionary Of Law Pack

Online Price: $39.99

Icsa's Corporate Governance Handbook

by Brian Coyle and Bernadette Barber

Online Price: $80.99

Law Made Simple

by Barker , Padfield , D. Barker and others

Online Price: $38.99

100 Top Internet Job Sites: Get Wired, Get Hired In Today's New Job Market

by Kristina M. Ackley

Online Price: $21.99

Why We Buy: The Science Of Shopping

Synopsis

Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Buy" is based on hard data gleaned from thousands of hours of field research-in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.