Wake Up And Smell The Profit: 52 Guaranteed Ways To Make More Money In Your Coffee Business

Wake Up And Smell The Profit: 52 Guaranteed Ways To Make More Money In Your Coffee Business

Synopsis

Witty, authoritative, comprehensive and fun, Wake Up and Smell the Profit is the ultimate guide to making more money in your coffee business.In this book you'll find the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone.With 52 motivating tips and suggestions (plus an extra bonus idea for good measure), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months.With this book you'll be able to:A* Make more money and work lessA* Have happier customers who spend more moneyA* Win more customers without spending a fortuneA* Enjoy running your business moreA* Create customers who rave about your business and consequently generate more customers through word of mouthWhat are you waiting for? REVIEWS: 'A quite brilliant new book on cafe operation.' Coffee House Magazine'...a quite exceptional new book from Ireland's Coffee Boys,...in it they bring together their favourite stories and wake-up calls, from what has sometimes been hard-won experience...the most meaningful work on coffee retailing since Sahar Hashemi wrote about how she founded Coffee Republic.' Caterer and Hotelkeeper Magazine AUTHOR BIOG: John Richardson has been, and still is, involved in some of the most successful sandwich and coffee bars, cafes, and turnkey consultancy projects in the UK, and is an expert in marketing and financial business modelling. He currently spends the majority of his time helping his international client base increase their profitability in their coffee related businesses. Hugh Gilmartin is well known in international coffee business circles. He speaks at

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