The Greater Goal: Connecting Purpose And Performance

The Greater Goal: Connecting Purpose And Performance

Synopsis

One of the most powerful forces on Earth is an organization fully aligned, individual by individual, team by team, to achieve mutual success. In this vivid business story, Ken Jennings and Heather Hyde provide a road map to guide leaders through the process of engaging employees at all levels of the organization to find the deeper meaning and higher purposes of their work. Learning these methods is Alex Beckley, a leader who receives a wake-up call that inspires him to live and lead differently. He discovers how to invite his coworkers to join a cause, not just a company-to commit to a Greater Goal-and lead the process of shared goal achievement. Alex learns the Star Model, a process encompassing five practices that can help you discover and deliver on your own purpose and passions, in alignment with many others, to accomplish something good and great. Come along on the adventure! “As a long-term practitioner of cultural development and change management, I highly recommend the book. Be prepared for an engaging and emotional encounter.” -Joseph Patrnchak, Chief Human Resources Officer, Cleveland Clinic “Our board and our staff have experienced the power of The Greater Goal. It aligned us and energized us.” -Tess Reynolds, CEO, New Door Ventures “The Greater Goal provides a powerful framework for uniting an organization behind a common vision and values, along with pragmatic tools for strategy execution.” -William Sterling, founder and Managing Director, Trilogy Global Advisors, LP “The Greater Goal was high impact for me both personally and professionally. I recommend it for anyone in pursuit of making a difference!” -Daniel M. Bradbury, President and CEO, Amylin Pharmaceuticals, Inc. &

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