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Small Is The New Big: And 193 Other Riffs, Rants, And Remarkable Business Ideas

by Seth Godin

FORMAT: Paperback

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Small Is The New Big: And 193 Other Riffs, Rants, And Remarkable Business Ideas synopsis

As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Companymagazine and several of the short e-books he has written in the last few years. Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo Less Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'

ISBN:: 9780141030531
Category:: General
Format:: Paperback
Publication Date:: 2007-08-20
Publisher:: Penguin Books, Limited
Country of origin:: GBR
Pages:: 352
Weight:: 235g

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All Marketers Are Liars: The Power Of Telling Authentic Stories In A Low-Trust World by Seth Godin Paperback	Crossing The Chasm: Marketing And Selling Disruptive Products To Mainstream Customers by Geoffrey A. Moore Paperback	Why We Buy: The Science Of Shopping by Paco Underhill Paperback	Positioning: The Battle For Your Mind by Ries and Trout CD, Audio
Online Price:	Online Price: $30.95	Online Price:	Online Price: $44.95
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