Pop: How Graphic Design Shapes Popular Culture

by Steven Heller

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Pop: How Graphic Design Shapes Popular Culture

Synopsis

This is an insightful and illuminating exploration of how graphic design has shaped popular culture, and how popular culture has influenced graphic design. How does graphic design influence popular culture? And how does popular culture influence graphic design? What are the goals of design? Is it to sell? To package? To entertain? While these questions should be obvious to the practitioner, the answers are often elusive. They are also intimately tied to the role they play in the overall culture - in the popular scheme of cultural pursuit. Through a collection of essays addressing such areas as language, design objects, and popular iconography; decoration and decorum; advertising and art; and more, this volume explores the notion of pop culture through the lens of graphic design.