Persuasive Online Copywriting: How To Take Your Words To The Bank

by Eisenberg

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Persuasive Online Copywriting: How To Take Your Words To The Bank

Synopsis

Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to mak