Living On The Fault Line: Managing For Shareholder Value In The Age Of The Internet

by Geoffrey A. Moore

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Living On The Fault Line: Managing For Shareholder Value In The Age Of The Internet

Synopsis

First came the groundbreaking "Crossing the Chasm" and the revolutionary product adoption life cycle principle. Then came "Inside the Tornado", which honed and furthered the radical ideas that have since become the canon of high-tech markets. Now, Silicon Valley guru Moore reveals the key management practices that will ensure a competitive advantage in high technology in the years to come.