Integrated Merchandising

by Nicholls

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Integrated Merchandising

Synopsis

Integrated Merchandising is a core text for courses on Merchandising and a supplementary text for courses in Retailing, Fashion and Retail Marketing. Merchandising is core to Retail studies; it concerns the selection and display of goods in retail outlets to maximise sales and profit. Integrated Merchandising covers all the key areas of buying and merchandising from sourcing to display.