Inside The Tornado

by Geoffrey A. Moore

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Inside The Tornado

Synopsis

"Billions of dollars in company revenue appear from nowhere. They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track of all that money. Now, a word of warning" In his pioneering Crossing the Chasm, Geoffrey Moore introduc