Inside The Tornado: Marketing Strategies From Silicon Valley's Cutting Edge

by Geoffrey A. Moore

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Inside The Tornado: Marketing Strategies From Silicon Valley's Cutting Edge

Synopsis

The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business.