Inside Apple: How America's Most Admired--And Secretive--Company Really Works

by Adam Lashinsky

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Inside Apple: How America's Most Admired--And Secretive--Company Really Works

Synopsis

If Apple Inc. is Silicon Valley's answer to Willy Wonka's chocolate factory, then author Adam Lashinsky provides readers with a golden ticket to step through the fabled gates. Based on numerous interviews, this book offers exclusive new information about how Apple uses secrecy, accountability; and a quirky management structure to ensure that the World's most valuable public company-with over $ 100 billion in revenue and more than fifty thousand employees-remains as inimble as any start-up.