Crossing The Chasm: Marketing And Selling Technology Products To Mainstream Customers

Crossing The Chasm: Marketing And Selling Technology Products To Mainstream Customers

Synopsis

Every year, companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm by a few technologically literate consumers but ultimately fizzle in the wider marketplace. With more high-tech products scrambling for the home market every day, it is essential that marketing professionals learn to transcend the outmoded marketing theories that have led to more failures than successes in the challenging technology marketplace. Based on the revolutionary model derived from Geoffrey Moore's extensive experience in high-tech markets, Crossing the Chasm is the definitive book on a vital, rapidly growing but capricious market. Crossing the Chasm should be the Bible for high-tech companies looking for direction with marketing and distribution challenges. -- Robert K. Weller S.V.P., North American Business Group Geoff Moore's book is full of good medicine for bad marketing. -- Computer Letter Must reading for anybody in high tech. --William V. Campbell, President and CEO, GO Corporation

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