Crossing The Chasm: Marketing And Selling Technology Products To Mainstream Customers

by Geoffrey A. Moore

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Crossing The Chasm: Marketing And Selling Technology Products To Mainstream Customers

Synopsis

This work offers ideas for marketing new high-technology products. It suggests fresh marketing strategies to help with selling innovative new products so that the not untypical situation of new items being received well by the few but not by the public at large can be avoided.