Boo Hoo: A Dot.Com Story From Concept To Catastrophe

by Leander , Charles Drazin, Ernst Malmsten, Kajsa Leander, Erik Portanger and Malmsten

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Boo Hoo: A Dot.Com Story From Concept To Catastrophe

Synopsis

Presents an account of how two childhood friends persuaded some of the world's savviest investors and fashion houses to fund a sports and designer clothing company to the tune of $100m. This work tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press.