22 Immutable Laws Of Branding

by Ries

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22 Immutable Laws Of Branding

Synopsis

Branding. Dubbed by many the ?marketing buzzword? of the late ?90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is t