11 Immutable Laws Of Internet Branding

by Ries

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11 Immutable Laws Of Internet Branding

Synopsis

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of theBusinessWeekbestsellerThe 22 Immutable Laws of Branding,they are also consultants to dozens of Fortune 500 companies.This