Our History

Borders began in 1972, when Tom and Louis Borders opened a bookshop in the heart of Ann Arbor, an academic community in Michigan, USA. The first store was just 800 sq ft and sold only used books. In 1973, Borders decided to sell new books only; by 1974, the business was in its fourth location, a 10,000 sq ft store. As it grew, Borders became known as one of the world's finest bookshops - a place where customers could browse alone for hours, or rely on the friendly and well-informed staff to find exactly what they were looking for.

Borders expansion in Australia commenced in 1998 with a store in the Jam Factory in South Yarra. In 2000, Borders opened a store in Macquarie Centre in North Ryde, NSW. Since then, our Australia store count has grown to 20 locations in four states: Victoria, New South Wales, South Australia, Western Australia, Queensland and ACT. View all of our stores.

Our Mission

Our mission is more than just a statement. Everything Borders Group sets out to achieve begins with the core values at the heart of our mission.

"To be the best-loved provider of books, music, video, and other entertainment and informational products and services. To be the world leader in selection, service, innovation, ambiance, community involvement, and shareholder value. We recognize people to be the cornerstone of the Borders experience by building internal and external relationships, one person at a time."

Our Supporting Attributes

• People: To regard our people as our highest priority. To reward initiative, dedication, results orientation, and contributions to continuous improvement.
• Selection: To offer the best selection, based on the evolving needs of our customers, through an expert buying staff, superior inventory management, and state-of-the-art fulfillment systems.
• Service: To provide the best service in the world to our external and internal customers through attentive, knowledgeable, expertly trained staff, and cutting-edge technology.
• Innovation: To continually challenge the way we approach our business and serve our customers.
• Ambiance: To create a convenient and comfortable setting that invites browsing, exploration, and fun.
• Community Involvement: To enrich our diverse customer communities, while respecting each community as unique.
• Shareholder Value: To maximize profits and balance near-term financial gains for all shareholders with long-term vision and growth strategies.

For enquiries, contact Borders.